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So far ampology has created 11 blog entries.

The importance of link building for SEO

By |2019-08-14T13:39:10+01:00August 14th, 2019|Marketing News|

Essentially link building refers to the process of getting links from external websites. Web page ranking is critical for the survival of marketers and businesses on the internet. It is therefore essential that webmasters ensure their domain and web pages rank high on search engines for the essential keywords related to their businesses. Search Engine

What is PPC advertising and how could it help my business?

By |2019-05-15T12:59:10+01:00May 15th, 2019|Marketing News|

Contemporary society offers consumers a kingdom of e-commerce with unprecedented access to every product available worldwide. Competition between online businesses, however, is vigorous and pay-per-click advertising presents an opportunity to surpass the competition. What is Pay-Per-Click Advertising? Pay-Per-Click (PPC) advertising is an advertising channel whereby advertisements are paid for when they are clicked by an

Searching for Products starts with Amazon

By |2019-03-27T11:02:55+01:00March 27th, 2019|Marketing News|

To plan a successful marketing campaign you need to accurately identify the online shopping habits of your potential customers in order to increase traffic to your website. One of the most crucial factors is where consumers actually begin a product search. Google has usually been the favoured starting point but the latest analysis of data

Why is keyword research so critical for effective SEO and PPC?

By |2018-09-21T13:11:37+01:00September 21st, 2018|Ampology News|

This can seem like an obvious statement, but the way people shop and look for information has radically changed over the past few years. Many of us use the internet to research products and services before buying them on and offline. With mobile devices giving instant access anywhere, reading reviews and researching before you buy

Website Design and Development for OfficeLabs

By |2018-04-24T18:35:01+01:00April 24th, 2018|Ampology News|

Ampology are pleased to announce the launch of another new website that we have designed and developed. OfficeLabs are a Microsoft focused office automation specialist based in Exeter. They approached Ampology and asked us to deliver a fresh new website that looks great, was easy to use and works across all devices and operating systems.

New E-Commerce Website for Radmore and Tucker

By |2018-03-02T15:19:27+01:00March 2nd, 2018|Ampology News|

Over the last few months we've been working closely with Radmore and Tucker in Exeter, one of the UK's largest garden and forestry machinery suppliers. We've been helping them with their SEO, PPC and Emailshot campaigns and more recently we were asked to build them a new e-commerce website in WordPress. The project has been

Update from the Coalface

By |2017-11-16T16:59:49+01:00November 16th, 2017|Ampology News|

It's often very difficult for marketing agencies to promote themselves and spare the time to create their own engaging content. One of the main reasons is that clients always come first and the second reason is the "creative juices" are often exhausted by the end of a long day. Ampology have definitely fallen into this

Link Building – The Right Way

By |2017-09-13T15:29:03+01:00September 13th, 2017|Ampology News, Marketing News|

Effective Link Building Done Right You may think that the ingenuity or originality of your online content may inherently entice a wave of internet traffic. However, much like the real world, exposure and publicity draws in the crowds. Links are the pre-eminent means of attracting internet traffic; the whole internet is built and calculated on

Online video marketing is red hot

By |2017-07-22T11:19:55+01:00July 22nd, 2017|Ampology News, Marketing News|

Over the past ten years there has been an exponential increase in the amount of hours we all spend watching online videos. The projections for 2017 is that by the end of the year, online video will account for 74% of all online traffic. What's more, recent polls and surveys report a considerable increase in