We offer an email template service that allows businesses to use our email designs and HTML code. Our designers and developers will come up with a customised template based on your existing brand. We can also revive old email templates and ensure that the designs unique and on brand.
Invalid email addresses, mobile phone numbers or duplicates do nothing but waste time and resources when email or SMS broadcasting. Data can reflect badly on the reputation of the business and brand. Since data that’s used in most campaigns is pulled from a variety of sources, experts need to combine, clean and confirm that your database has contact information that is in use. We use several techniques to improve email or SMS accuracy and deliverability.
Evaluation of Results
It’s important to evaluate a campaign to gauge how successful it was. We base the evaluation on the objectives that were set at the planning stage of the campaign. The assessment focuses on how much exposure your message received, audience awareness and if the customers changed their behaviour as a result of exposure to the message. Marketing materials are also evaluated to find out if the content was well written, the right format and colour used, and if they were ideal for the target market.
We have tools that will enable us see the click through rates, customers who opened the email or SMS and popular links. We can also tell where the customers who have opened the email are located . Our professionals will then analyse the results to help you follow up your campaign and the development of future email or SMS marketing strategies.