Social Media Strategy
This is where it all begins. The right strategy will identify the platforms that you choose to focus on, outline objectives, state key messages and show which audiences the campaign is targeting. We develop a solid integrated marketing communications strategy that not only focuses on social media, but also utilises additional marketing activity to ensure the messages get to the right people.
Ampology will be with you every step of the way. We will analyse your competitor’s social media activity, advise on improvements that your business could make and come up with a realistic plan that will distinguish you from others offering similar services. Since we understand the importance of receiving a return on investment, we will identify the correct metrics to evaluate the success of the campaign based on the mission of your business or the aim of the social media campaign.
Our social media strategy will give you a clear perspective on:
- Why the campaign is being launched
- What it is designed to achieve
- How we are planning to achieve it
- Who will take part in it
- Where and when it will take place