Conducting Research on Your Audience
In order to figure out the best way to communicate with your audience, it is important to gather as much information regarding them so as to get useful insights. Our research methods strive to figure out what your audience responds to, the things they share with each other as well as the social media platforms they use. The insights obtained during this research form the foundation on which all the digital PR we do is grounded upon.
Social Media Campaigns
What we strive to do is formulate co-ordinated PR and social media campaigns that serve to make your brand the centre of conversation within the right circles. Our first goal will therefore be to isolate the right audience that will respond best to your brand. All of our PR campaigns incorporate market insights that enable us to map out prospective customers or target demographics. Campaigns are rolled out in a manner that fits each client specification, both in terms of tone and timing.