Search Engine Optimisation
When businesses think about online marketing, what comes to mind first is Search Engine Optimisation (SEO) as it is considered to be a key determiner of how a site is ranked. The truth is that consumers tend to click on the sites ranked on the first page of search engines, especially Google. We help you to build a solid strategy in terms of selecting the right keywords and offering valuable content related to them. Unlike in the past where SEO was driven by keyword density among other factors, search engines have now discovered that the keywords can be manipulated. Stuffing them today or using irrelevant ones can make the search engines ignore your site. Our SEO campaigns ensure that your site has valuable content, relevant keywords and backlinks from reputable sources. All of these factors and more increase your rank and drive traffic to your website.
Building Strategy in Content
There is unique and engaging content in every great online marketing plan. However, the mantra, ‘build the content and they will come’ does not work fully in digital marketing. Creating content and expecting visitors to show up does not apply. Ampology builds effective content marketing campaigns, with an editorial calendar and a way to measure conversions. We know that this strategy is one of the best ways of ensuring your target audience sees your content. Before creating any content, success must be measured first. We determine what you need to do to gain more visibility so your content is seen by as many people as possible. Besides helping you optimise existing content, we define new content that will improve SEO, drive sales and ultimately increase visitors to your website.