Pay Per Click (PPC) Advertising
Google Adwords Pay Per Click Campaign Management (PPC) Services
The world of digital marketing can be confusing. If your business has a website you will probably have heard terms like Pay Per Click, lead generation, ideal client profiles and many more. That’s all very well but what do those terms actually mean and how is it going to help your business?
At Ampology our Google Adwords PPC (Pay Per Click) campaign management service provides you with everything you need for a successful Google advertising campaign, all done for you by our experienced team.
Along with years of experience, our dedicated team are Google Adwords certified providing you with the skilled marketing service you need to help your business succeed. If your business is using other Google services or products we can also help you to get setup or integrate additional products with your ad campaign.
So what is PPC (Pay Per Click)?
There are many different platforms and services online these days, all with their own model and structure when it comes to advertising. Pay per click is a simple model in which Google are the major player.
Google Display Network
Essentially you (the advertiser) pay someone to display your ad on their website. Of course contacting individual website owners and negotiating with each one to display an ad on each website would be very time-consuming and difficult. That’s where Google comes in.
Google collects all the info and sets the advertising rates. This manages the connection between you (the advertiser) and the website where the ad is displayed (the publisher). When someone clicks on your ad your account is charged the advertising fee and the publisher gets paid. Simple really.
There are also many other types of ads available through Google PPC. Here are some examples:
Google Shopping Results
Google Shopping ads are a great way to reach people who are searching for the type of products you sell. When someone enters a Google search for a product your product ads will be displayed right beside the search results. An excellent tool for connecting with your target market and converting ecommerce sales.
Google Search Ads
When any potential customer searches in Google for a keyword that your campaign is targeting, your ads will be displayed among the top or bottom three results on the search results page. As a lot of people click on the these ads this is a great way to generate leads and customers quickly.
Google Play Marketplace
If your business has a suitable product then promoting your offering with ads in the Google play marketplace is a great option. This works in much the same was as Google search ads but the ads will be displayed within the play marketplace. This option is particularly suitable for anyone who wants to promote an app or online tool.
Now that you know how it works let’s take a look at why you need a skilled team like us to manage an effective PPC campaign, so you don’t waste your time and money.
As one of the most used search engines on the Internet YouTube provides an opportunity to display your ads to massive audience of potential customers who are viewing videos that may be related to your product or service. This works in a similar way to the other Google PPC options we have mentioned, but the ads are shown to the user in or around the videos.
PPC Campaign Management
You might be thinking that all sounds easy, I can just do that myself. Of course, anyone can setup and manage their own PPC marketing campaign using a Google Adwords account. However, most will find that they get very little return on the money invested in the campaign and that the time and money invested ends up being wasted with limited results.
Here is an outline of the steps the team at Ampology will take you through:
- We discuss your marketing goals with you and get a greater understanding of what you want to achieve.
- If you have an existing campaign or account we provide an audit of what you have in place and see how we can save money and improve what you’ve got.
- Having established your goals we provide a plan including monthly ad budgets, estimated results and an implementation timeline.
- Once you are happy we will get to work generating leads and website traffic for your business.
But it doesn’t stop there. We don’t just setup a campaign and hope that it works. In order to run a successful and profitable ad campaign, it must be monitored and reviewed on a regular basis. This is just one of the many reasons to have a team of experts taking care of it for you. We supply a monthly PPC activity report that contains your results, our work completed during the month and the plan for the following month. We look at all of the possible factors and continue to adjust your campaign to get you the best return on your PPC ad budget.
Do Your Ads Work Better on Mobile or Desktop?
Depending on your target market one platform may work better than others. We will test all of the best options and make sure your ads are being shown where they work best.
What Keywords are Best for Your Campaign Goals?
Keywords are the words and phrases that potential customers are searching for. Choosing the right keywords can be the difference between the success and failure of any PPC ad campaign.
What Ad Types are Getting You More Clicks?
How your ad looks is also very important. We will run several different versions of your ads and then use the ads that work best.
All of these factors combined with our experience will deliver you a cost-effective and successful PPC ad campaign, leading to more leads, more customers and ultimately more sales. We will also help you review the data collected during your PPC campaign. This data can provide you with important insights that may be useful for your business in many other ways.