Marketing News

The importance of link building for SEO

By |2019-08-14T13:39:10+01:00August 14th, 2019|Marketing News|

Essentially link building refers to the process of getting links from external websites. Web page ranking is critical for the survival of marketers and businesses on the internet. It is therefore essential that webmasters ensure their domain and web pages rank high on search engines for the essential keywords related to their businesses. Search Engine

What is PPC advertising and how could it help my business?

By |2019-05-15T12:59:10+01:00May 15th, 2019|Marketing News|

Contemporary society offers consumers a kingdom of e-commerce with unprecedented access to every product available worldwide. Competition between online businesses, however, is vigorous and pay-per-click advertising presents an opportunity to surpass the competition. What is Pay-Per-Click Advertising? Pay-Per-Click (PPC) advertising is an advertising channel whereby advertisements are paid for when they are clicked by an

Searching for Products starts with Amazon

By |2019-03-27T11:02:55+01:00March 27th, 2019|Marketing News|

To plan a successful marketing campaign you need to accurately identify the online shopping habits of your potential customers in order to increase traffic to your website. One of the most crucial factors is where consumers actually begin a product search. Google has usually been the favoured starting point but the latest analysis of data

Link Building – The Right Way

By |2017-09-13T15:29:03+01:00September 13th, 2017|Ampology News, Marketing News|

Effective Link Building Done Right You may think that the ingenuity or originality of your online content may inherently entice a wave of internet traffic. However, much like the real world, exposure and publicity draws in the crowds. Links are the pre-eminent means of attracting internet traffic; the whole internet is built and calculated on

Online video marketing is red hot

By |2017-07-22T11:19:55+01:00July 22nd, 2017|Ampology News, Marketing News|

Over the past ten years there has been an exponential increase in the amount of hours we all spend watching online videos. The projections for 2017 is that by the end of the year, online video will account for 74% of all online traffic. What's more, recent polls and surveys report a considerable increase in

What is conversion rate optimisation (CRO)?

By |2017-07-07T13:01:24+01:00July 7th, 2017|Marketing News|

Website conversion rate is the most important measurement that you should improve when running a business website, especially an online store. This is defined by the number of sales from the visitors on your website. For example, if your website has 3000 visitors in one month and out of these visitors, only 3 purchase your